SPORTS MEDIA CONSULTANCY

When Henry is not writing Poetry, he runs his own company, HBA Media, a sports media consultancy. HBA is the established leader in the promotion of horse racing to the sports television industry. HBA provide media rights and distribution services to some of the world's most prestigious races. 

HBA’s mission is to re-position the sport of horse racing from being an afterthought to an in-demand product by educating the producers, programmers and decision makers from the Networks about the history, the significance and the excitement of the world’s showcase Horse Racing Events.

This innovative organisation brings you the best racing has to offer. HBA provides multiple live international horse racing packages to broadcasters as well as ‘umbrella deals’ which include the co-ordination of programme delivery, daily management and troubleshooting.

Within the Sports TV Rights Distribution business, Henry Birtles is known as the man who knows about Racing. To sell a marginal sport, to get the message across, you need knowledge, understanding, contacts and effortless enthusiasm. With HBA Media, this is what you get. 

HBA is the established leader in the promotion of Horse Racing to the sports television industry and the main conduit for racing media rights in the Middle East. HBA handles the rights to many of the world’s most prestigious races including The Breeders’ Cup and the Melbourne Cup. Federations and broadcasters HBA represent and work with include Eurosport, the Victoria Racing Club (the Emirates Melbourne Cup), Breeders’ Cup Ltd, the Japan Racing Association, Singapore Turf Club, the German Jockey Club, Italian Racing, Dubai Media Incorporated, Abu Dhabi Media, SKY Channel Australia, TVG, South African Racing, the New Zealand Racing Board, IMG and Racing UK.

With unparalleled industry knowledge and a deep understanding of racing, HBA know how to make this exciting sport work for television.  Please visit the HBA Media website www.hbamedia.tv for more information.