SPORTS INNOVATION

The Advantage

The Advantage Henry Birtles has conceived and registered what has been recognised in the British press as the most viable alternative to one of sport's biggest conundrums; Football's Penalty Shoot out. Presented to senior executives at FIFA in 2008, his alternative solution, entitled The Advantage,  is still under consideration.

Sports Editor Bill Bradshaw writing in the Daily Express said “The new proposal is the brainchild of an Englishman who has worked on his tiebreaker, called The Advantage, for the last four years. Henry Birtles is the man who could rewrite the way cup ties are settled... He presented his brilliantly simple proposal to FIFA and sources have told the Daily Express that it was warmly received...If FIFA want to end the years of frustration and the perennial claims of unfairness associated with the shoot-out, they will grasp Birtles' big idea. The Advantage is brilliant; it is simple and it will be only good for the game...The Advantage speaks for itself.

Speaking to the Daily Express Henry Birltes said, “The Advantage is football friendly, player friendly, fan friendly and media friendly. It is clearly a fairer way of deciding the outcome of a match. It will increase the game as a spectacle.
      
“But The Advantage will mean the re-birth of extra-time, because this phase of play has largely become seen as non-competitive. Now extra-time will become the highlight with teams having to win the game outright without resorting to a final shoot-out lottery.   
“Yet, because we’ve moved the penalties to the end of 90 minutes, it retains the excitement of spot-kicks – and that’s important.” To read the full article please visit the Daily Express.”

The Advantage in the media...

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